A book for founders and marketing leaders whose content isn't working.
In a sea of scrolling content, story is what people remember.
Find Your Brand's Authentic Voice and Tell Stories That Stick
A book for founders and marketing leaders whose content isn't working.
In a sea of scrolling content, story is what people remember
Find Your Brand's Authentic Voice and Tell Stories That Stick
You know your business has real value. Something worth choosing.
But your content isn't landing.
It sounds like everyone else, and gets lost in the noise.
Brands sound the same because everyone's using the same format
to say the same things and AI is now flooding the world
with generic content.
The clearest way to stand out is to find your authentic voice
and tell stories that are unmistakably yours.
That's what this book helps you do.
You know your business has real value. Something worth choosing.
But your content isn't landing.
It sounds like everyone else, and gets lost in the noise.
Brands sound the same because everyone's using the same format
to say the same things and AI is now flooding the world
with generic content.
The clearest way to stand out is to find your authentic voice
and tell stories that are unmistakably yours.
That's what this book helps you do.
For founders and marketing leaders whose content isn’t connecting.
Inside you'll discover:
- How to cut through the noise:
Talk directly to your audience, find what makes you different, and sound like something worth remembering instead of another feed people scroll past.
- How to structure stories:
Stop guessing your way through pitches, content, and conversations with a step-by-step approach for content that gets remembered.
- How to find your authentic voice:
Stop sounding like a slightly different version of your competitors. Find your brand archetype and build your tone and messaging around it.
For founders and marketing leaders whose content isn’t connecting. Inside you'll discover:
- How to cut through the noise
Talk directly to your audience, find what makes you different, and sound like something worth remembering instead of another feed people scroll past.
How to structure stories
Stop guessing your way through pitches, content, and conversations with a step-by-step approach for content that gets remembered.
- How to find your authentic voice
Stop sounding like a slightly different version of your competitors. Find your brand archetype and build your tone and messaging around it.
About the Author
Matt Smith
"Drowning in Content, Starving for Stories"
I'm a filmmaker turned storytelling strategist, specialising in authentic storytelling using narrative frameworks and brand archetypes.
For over 20 years I've worked across healthcare, higher education, consumer brands and the public sector, producing work for organisations including Unilever, AstraZeneca and the NHS. First through film, now through frameworks.
Most businesses aren't struggling to be seen. They're struggling to be remembered.
I'm a filmmaker turned storytelling strategist, specialising in authentic storytelling using narrative frameworks and brand archetypes.
For over 20 years I've worked across healthcare, higher education, consumer brands and the public sector, producing work for organisations including Unilever, AstraZeneca and the NHS. First through film, now through frameworks.
E.M. Smith
Author of "Drowning in Content, Starving for Stories"
Most businesses fail at content for two reasons:
1. They're sharing information, not telling stories
2. They follow templates instead of finding their own voice
This book solves both problems.
You'll walk away knowing your story, how to structure it, and how to tell it authentically.
Most businesses fail at content for two reasons:
1. They're sharing information, not telling stories
2. They follow templates instead of finding their own voice
This book solves both problems.
You'll walk away knowing your story, how to structure it, and how to tell it authentically.
Get Early Access To The Book,
Join the Waitlist
You'll also get exclusive bonus content on using brand archetypes to shape your voice.
Get Early Access To The Book,
Join the Waitlist
You'll also get exclusive bonus content on using brand archetypes to shape your voice.
Contact
546–547
Royal Exchange,
Old Bank Street,
Manchester
M2 7EN
hello@starvingforstories.com
LinkedIn: e-m-smith
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