Email me or connect with me over on LinkedIn

I'm a Manchester-based filmmaker who
has been working in media production for over 20 years.

I've also been running a small production company called Daylight for the last 18 years,
with extensive experience in all aspects of production but primarily as a Director and Editor.

My name's not Ted, it's Matt.

I’m a Filmmaker, Creative Producer & Storytelling Consultant.

I help businesses to stop sounding generic, discover who they actually are as a brand, and communicate with consistency and confidence.

Email me or connect with me over on LinkedIn

I’m a Filmmaker, Creative Producer & Storytelling Consultant.

I help businesses to stop sounding generic, discover who they actually are as a brand, and communicate with consistency and confidence.

Email me or connect with me over on LinkedIn

I’m a Filmmaker, Creative Producer & Storytelling Consultant.

I help businesses to stop sounding generic, discover who they actually are as a brand, and communicate with consistency and confidence.

Email me or connect with me over on LinkedIn

Where My Expertise Lives

Filmmaking:

In over 20+ years directing and producing content, I've learned how to help people drop the corporate mask and show up authentically. When your audience sees real humans instead of polished spokespeople, they connect. That's what builds trust and boosts engagement.

Storytelling:

I give your message structure and emotional stakes. I help businesses frame their story so it lands with impact and sticks. Good storytelling frameworks make complex ideas feel simple and give people a reason to care beyond relayed information.

Brand Archetypes:

I help you discover who you are as a brand. Instead of chasing competitors or copying what works for someone else, archetypes give you a lens for finding your authentic voice and communicating with consistency. It's the North Star that helps you make faster decisions and build a brand that feels coherent across every touchpoint.

I'm a Manchester-based filmmaker who
has been working in media production for over 20 years.

I've also been running a small production company called Daylight for the last 18 years,
with extensive experience in all aspects of production but primarily as a Director and Editor.

My name's not Ted, it's Matt.

Where My Expertise Lives

Filmmaking:

In over 20+ years directing and producing content, I've learned how to help people drop the corporate mask and show up authentically. When your audience sees real humans instead of polished spokespeople, they connect. That's what builds trust and boosts engagement.

Storytelling:

I give your message structure and emotional stakes. I help businesses frame their story so it lands with impact and sticks. Good storytelling frameworks make complex ideas feel simple and give people a reason to care beyond relayed information.

Brand Archetypes:

I help you discover who you are as a brand. Instead of chasing competitors or copying what works for someone else, archetypes give you a lens for finding your authentic voice and communicating with consistency. It's the North Star that helps you make faster decisions and build a brand that feels coherent across every touchpoint.

I'm a Manchester-based filmmaker who
has been working in media production
for over 20 years.

I've also been running a small production
company called Daylight
for the last 18 years,
with extensive experience
in all aspects of production
but primarily as a Director and Editor.

My name's not Ted, it's Matt.

Where My Expertise Lives
 
Filmmaking:
In over 20+ years directing and producing content, I've learned how to help people drop the corporate mask and show up authentically. When your audience sees real humans instead of polished spokespeople, they connect. That's what builds trust and boosts engagement.

Storytelling:
I give your message structure and emotional stakes. I help businesses frame their story so it lands with impact and sticks. Good storytelling frameworks make complex ideas feel simple and give people a reason to care beyond relayed information.

Brand Archetypes:
I help you discover who you are as a brand. Instead of chasing competitors or copying what works for someone else, archetypes give you a lens for finding your authentic voice and communicating with consistency. It's the North Star that helps you make faster decisions and build a brand that feels coherent across every touchpoint.

Where My Expertise Lives

Filmmaking:

In over 20+ years directing and producing content, I've learned how to help people drop the corporate mask and show up authentically. When your audience sees real humans instead of polished spokespeople, they connect. That's what builds trust and boosts engagement.

Storytelling:

I give your message structure and emotional stakes. I help businesses frame their story so it lands with impact and sticks. Good storytelling frameworks make complex ideas feel simple and give people a reason to care beyond relayed information.

Brand Archetypes:

I help you discover who you are as a brand. Instead of chasing competitors or copying what works for someone else, archetypes give you a lens for finding your authentic voice and communicating with consistency. It's the North Star that helps you make faster decisions and build a brand that feels coherent across every touchpoint.

I'm a Manchester-based filmmaker who
has been working in media production for over 20 years.

I've also been running a small production company called Daylight for the last 18 years,
with extensive experience in all aspects of production but primarily as a Director and Editor.

My name's not Ted, it's Matt.

Where My Expertise Lives
 
Filmmaking:
In over 20+ years directing and producing content, I've learned how to help people drop the corporate mask and show up authentically. When your audience sees real humans instead of polished spokespeople, they connect. That's what builds trust and boosts engagement.

Storytelling:
I give your message structure and emotional stakes. I help businesses frame their story so it lands with impact and sticks. Good storytelling frameworks make complex ideas feel simple and give people a reason to care beyond relayed information.

Brand Archetypes:
I help you discover who you are as a brand. Instead of chasing competitors or copying what works for someone else, archetypes give you a lens for finding your authentic voice and communicating with consistency. It's the North Star that helps you make faster decisions and build a brand that feels coherent across every touchpoint.

Where My Expertise Lives
 
Filmmaking:
In over 20+ years directing and producing content, I've learned how to help people drop the corporate mask and show up authentically. When your audience sees real humans instead of polished spokespeople, they connect. That's what builds trust and boosts engagement.

Storytelling:
I give your message structure and emotional stakes. I help businesses frame their story so it lands with impact and sticks. Good storytelling frameworks make complex ideas feel simple and give people a reason to care beyond relayed information.

Brand Archetypes:
I help you discover who you are as a brand. Instead of chasing competitors or copying what works for someone else, archetypes give you a lens for finding your authentic voice and communicating with consistency. It's the North Star that helps you make faster decisions and build a brand that feels coherent across every touchpoint.

Where My Expertise Lives
 
Filmmaking:
In over 20+ years directing and producing content, I've learned how to help people drop the corporate mask and show up authentically. When your audience sees real humans instead of polished spokespeople, they connect. That's what builds trust and boosts engagement.

Storytelling:
I give your message structure and emotional stakes. I help businesses frame their story so it lands with impact and sticks. Good storytelling frameworks make complex ideas feel simple and give people a reason to care beyond relayed information.

Brand Archetypes:
I help you discover who you are as a brand. Instead of chasing competitors or copying what works for someone else, archetypes give you a lens for finding your authentic voice and communicating with consistency. It's the North Star that helps you make faster decisions and build a brand that feels coherent across every touchpoint.

Daylight :

Founder / Producer / Director 

Oct 2004 - Present 

I founded Daylight in 2004 to help businesses tell their stories through authentic films. Over two decades, I've worked with brands including Unilever, Aveeno, Red Bull, NHS, and major cultural institutions across the UK and internationally.

That experience has taught me that great films aren't about production value, but clarity and understanding your audience. The clients who got results knew their story well enough to tell it simply.

That insight changed how I work. I'm hands-on from discovery through delivery, but my focus shifted from making great films to finding the story first, then making the film that serves it.

This evolution from filmmaker to strategist is what led me to found StarvingForStories.com.

I'm a Manchester-based filmmaker who
has been working in media production for over 20 years.

I've also been running a small production company called Daylight for the last 18 years,
with extensive experience in all aspects of production but primarily as a Director and Editor.

My name's not Ted, it's Matt.

Daylight :
Founder / Producer / Director 
Oct 2004 - Present 

I founded Daylight in 2004 to help businesses tell their stories through authentic films. Over two decades, I've worked with brands including Unilever, Aveeno, Red Bull, NHS, and major cultural institutions across the UK and internationally.

That experience has taught me that great films aren't about production value, but clarity and understanding your audience. The clients who got results knew their story well enough to tell it simply.

That insight changed how I work. I'm hands-on from discovery through delivery, but my focus shifted from making great films to finding the story first, then making the film that serves it.

This evolution from filmmaker to strategist is what led me to found StarvingForStories.com.

I'm a Manchester-based filmmaker who
has been working in media production
for over 20 years.

I've also been running a small production
company called Daylight
for the last 18 years,
with extensive experience
in all aspects of production
but primarily as a Director and Editor.

My name's not Ted, it's Matt.

Daylight :
Founder / Producer / Director 
Oct 2004 - Present 

I founded Daylight in 2004 to help businesses tell their stories through authentic films. Over two decades, I've worked with brands including Unilever, Aveeno, Red Bull, NHS, and major cultural institutions across the UK and internationally.

That experience has taught me that great films aren't about production value, but clarity and understanding your audience. The clients who got results knew their story well enough to tell it simply.

That insight changed how I work. I'm hands-on from discovery through delivery, but my focus shifted from making great films to finding the story first, then making the film that serves it.

This evolution from filmmaker to strategist is what led me to found StarvingForStories.com.

StarvingForStories.com 

Founder & Brand Storytelling Strategist 

Jan 2026 - Present

I help marketing leaders and founders discover their authentic brand voice and communicate with clarity and impact.

Most businesses know what they do. Fewer can explain why it matters in a way that makes people stop and care. My approach uses brand archetypes and storytelling frameworks to help you move from generic messaging to stories that feel honest, relevant, and built for your audience.

My upcoming book, "Drowning in Content, Starving for Stories: The Brand Archetype Playbook for Business Storytelling," is a practical guide for marketing leaders and founders who want to stop adding to the noise and start saying something worth remembering.



I'm a Manchester-based filmmaker who
has been working in media production for over 20 years.

I've also been running a small production company called Daylight for the last 18 years,
with extensive experience in all aspects of production but primarily as a Director and Editor.

My name's not Ted, it's Matt.

StarvingForStories.com 
Founder & Brand Storytelling Strategist 
Jan 2026 - Present

I help marketing leaders and founders discover their authentic brand voice and communicate with clarity and impact.

Most businesses know what they do. Fewer can explain why it matters in a way that makes people stop and care. My approach uses brand archetypes and storytelling frameworks to help you move from generic messaging to stories that feel honest, relevant, and built for your audience.

My upcoming book, "Drowning in Content, Starving for Stories: The Brand Archetype Playbook for Business Storytelling," is a practical guide for marketing leaders and founders who want to stop adding to the noise and start saying something worth remembering.

I'm a Manchester-based filmmaker who
has been working in media production
for over 20 years.

I've also been running a small production
company called Daylight
for the last 18 years,
with extensive experience
in all aspects of production
but primarily as a Director and Editor.

My name's not Ted, it's Matt.

StarvingForStories.com 
Founder & Brand Storytelling Strategist 
Jan 2026 - Present

I help marketing leaders and founders discover their authentic brand voice and communicate with clarity and impact.

Most businesses know what they do. Fewer can explain why it matters in a way that makes people stop and care. My approach uses brand archetypes and storytelling frameworks to help you move from generic messaging to stories that feel honest, relevant, and built for your audience.

My upcoming book, "Drowning in Content, Starving for Stories: The Brand Archetype Playbook for Business Storytelling," is a practical guide for marketing leaders and founders who want to stop adding to the noise and start saying something worth remembering.